magazine issue 4 2014 / Issue 20

Word of mouth: How our tongue shapes our preferences, and why you should eat popcorn in the cinema

• written by Sascha Topolinski
• edited by Spike Lee

Boroditsky, L., & Ramscar, M. (2002). The roles of body and mind in abstract thought. Psychological Science, 13, 185-189.

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Leder, H., Bär, S., & Topolinski, S. (2013). Covert painting simulations influence aesthetic appreciation of artworks. Psychological Science, 23(12), 1479-1481.

Lee, S. W. S., & Schwarz, N. (2012). Bidirectionality, mediation, and moderation of metaphorical effects: The embodiment of social suspicion and fishy smells. Journal of Personality and Social Psychology, 103, 737-749.

Moreland, R. L., & Topolinski, S. (2010). The mere exposure phenomenon: A lingering melody by Robert Zajonc. Emotion Review, 2(4), 329-339.

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Semin, G. R. & Smith, E. R. (Eds.) (2008), Embodied grounding: Social, cognitive, affective, and neuroscientific approaches. New York: CambridgeUniversity Press.

Schubert, L., Schubert, T. W., & Topolinski, S. (2013). The effect of spatial elevation on respect depends on merit and medium. Social Psychology, 44(2), 147-159.

Song, H., & Schwarz, N. (2009). If it’s difficult-to-pronounce, it must be risky: Fluency, familiarity, and risk perception. Psychological Science, 20(2), 135-138.

Sparenberg, P., Topolinski, S., Springer, A., & Prinz, W. (2012). Minimal mimicry: Mere effector matching induces preference. Brain and Cognition, 80 (3), 291-300.

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Topolinski, S. (2010). Moving the eye of the beholder: Motor components in vision determine aesthetic preference. Psychological Science, 21(9), 1220– 1224.

Topolinski, S. (2011). I 5683 you - Dialing phone numbers on cell phones activates key-concordant concepts. Psychological Science, 22(3), 355-360.

Topolinski, S. (2012). The sensorimotor contributions to implicit memory, familiarity, and recollection. Journal of Experimental Psychology: General, 141 (2), 260-281.

Topolinski, S., Likowski, K. U., Weyers, P., & Strack, F. (2009). The face of fluency: Semantic coherence automatically elicits a specific pattern of facial muscle reactions. Cognition and Emotion, 23 (2), 260-271.

Topolinski, S., Lindner, S., & Freudenberg, A. (2014). Popcorn in the cinema: Oral interference sabotages advertising effects. In press, Journal of Consumer Psychology.

Topolinski, S., & Reber, R. (2010). Gaining insight into the „Aha“- experience. Current Directions in Psychological Science, 19(6), 402-405.

Topolinski, S., & Strack, F. (2009a). The architecture of intuition: Fluency and affect determine intuitive judgments of semantic and visual coherence, and of grammaticality in artificial grammar learning. Journal of Experimental Psychology: General, 138 (1), 39-63.

Topolinski, S., & Strack, F. (2009b). Motormouth: Mere exposure depends on stimulus-specific motor simulations. Journal of Experimental Psychology: Learning, Memory, and Cognition, 35 (2), 423-33.

Topolinski, S., & Strack, F. (2010). False fame prevented - avoiding fluency-effects without judgmental correction. Journal of Personality and Social Psychology, 98(5), 721-733.

Topolinski, S., & Türk Pereira, P. (2012). Mapping the tip of the tongue - Deprivation, sensory sensitization, and oral haptics. Perception, 41(1), 71-92.

Tucker, M., & Ellis, R. (1998). On the relations between seen objects and components of potential actions. Journal of Experimental Psychology: Human perception and performance, 24, 3, 830–846.

Acknowledgments

The original research reviewed here was funded by the Deutsche Forschungsgemeinschaft (DFG) (Str264/26-1, TO 705/1-1). I thank Fritz Strack for those happy years of joint work.