‘Forever and a Day’ or ‘Just One Night’? On Adaptive Functions of Long-Term and Short-Term Romantic Relationships
What are the implications of adaptations for different mating strategies for human psychological processing?
A compelling example shows how far two seemingly unrelated domains mating strategies can reach. In mythology and literature the idea of Muses inspiring artists is long-existent (e.g. the 9 Muses in Greek mythology). Also, popular language discusses how inspiring falling in love can be, anecdotal evidence shows that women are attracted to artists (e.g. groupies of rock bands), while artists become more successful when women are present to be impressed (see for example periods from Pablo Picasso's work). In a set of experiments researchers investigate the effects of mating motivations on creativity (Griskevicius, Cialdini & Kenrick, 2006). Participants were shown pictures of attractive opposite sex members, and were consequently asked to pick one and imagine a date with him or her. They then completed a task to assess creativity. Results show that for men primes of attractive women increased their level of creativity, irrespective of it being a short-term or long-term mating context. However, creativity of women increased only when they were primed with a desirable long-term mate. These findings can be explained by theories of sexual selection (Darwin, 1871). Human creativity, like peacock’s tail, might have evolved because it is preferred by the opposite sex. It is a good indication of genetic fitness as it is costly to maintain. Some forms of creativity are undoubtedly beneficial for survival, whereas some creative displays – like poems, melodies and, drawings have higher social value than survival value (Miller, 2000). Additionally, this study also demonstrates gender differences – for men primes of both short-term and long-term mate triggered increased creative displays, whereas for women only long-term mate prime evoked higher creativity display, to further illustrate implications of different mating strategies of men and women.
If mating motivations can indeed affect our mental processing in the form of changes in levels of creativity, can it go even further by affecting lower levels of perception? Could it determine what catches our eye and does not let go of our attention? Recent experiments provide confirming evidence (Maner, Gailliot, & Rouby 2007). When primed with a mate searching goal, participants’ attention was captured (they were less quick to switch attention to another stimulus) by primes of attractive-looking compared to average-looking members of opposite sex, but only for sexually unrestricted participants. On the contrary, when primed with mate guarding goals, participants’ attention was captured by physically attractive members of their own sex, but only for participants who were concerned with potential same-sex competitors. Motivations of mate searching and guarding can direct attention to persist on functionally relevant stimuli (mates or rivals, respectively) in a very early phase of processing and in a fast and automatic manner.
In conclusion, evidence from comparing humans with other polygamous primates indicates that we have adaptations for short-term mating. Also, behaviors of extra-marital sex, poaching, and jealousy across cultures confirm these adaptations. However, abundant psychological, neurological, and anthropological evidence shows that humans have evolved adaptations for long-term monogamous relationships. It has been concluded that people can choose the most adaptive mating strategy depending on their quality as a mate and shifts in ovulation (for women), age, environment, and local mating pool. Moreover, recent evidence shows how influential mating relevant goals can be for our psychological functioning – starting from low-level processing to elaborative displays of creativity. The mating and dating business is not a fairy-tale scenario for most of us; it deals more with finding the best trade-offs between what you can get for what you invest. So keeping track of what is out there and what you need, what you and your partner are willing and/or able to give seems to be an “adaptive strategy”. However, keep in mind that mating goals bias our attention in an automatic manner.
References
Betzig, L. (1986). Despotism and Differential Reproduction: A Darwinian view of
History. New York: Aldine.
Buunk, B. P., Angleitner, A., Oubaid, V., & Buss, D. M. (1996). Sex differences in jealousy in evolutionary and cultural perspective: Tests from the Netherlands, Germany, and the United States. Psychological Science, 7, 359-363.
Darwin, C. R. (1871). Descent of Men and Selection in Relation to Sex. London: Murray.
Gangestad, S. W. (1993). Sexual selection and physical attractiveness: Implications
for mating dynamics. Human Nature, 4, 205–235.
Gangestad S. W., & Simpson, J. A. (2000). The evolution of human mating: Trade-offs
and strategic pluralism. Behavioral and Brain Sciences, 23, 573–644.
Gangestad, S. W., Garver-Apgar, C. E., & Simpson, J. A. (2007). Changes in women's
mate preferences across the ovulatory cycle. Journal of Personality and Social
Psychology, 92, 151-163.
Griskevicius, V., Cialdini, R. B., Kenrick, D. T. (2006). Peacocks, Picasso, and parental
investment: The effects of romantic motives on creativity. Journal of
Personality and Social Psychology, 91, 63-76.
Haselton, M. G., Mortezaie, M., & Pillsworth, E. G. (2007). Ovulatory shifts in human
ornamentation: Near ovulation, women dress to impress. Hormones and Behavior,
51, 40-45.
Haselton, M. G.; Gangestad, S. W. (2006). Conditional expression of women's desires
and men's mate guarding across the ovulatory cycle. Hormones and Behavior, 49, 509-518.

