Are we all jerks? Why nobody helps when surrounded by others
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Markey, P.M. (2000). Bystander intervention in computer-mediated communication. Computers In Human Behavior, 2, 183-188.
Milgram, S., & Hollander, P. (1964). Murder they heard. Nation, 198, 602-604.
Shaffer, D.R., Rogel, M., & Hendrick, C. (1975). Intervention in the library: The effect of increased responsibility on bystanders’ willingness to prevent theft. Journal of applied Social Psychology, 5, 303–319


From the editors
Janneke Schilder’s article managed to fully engage me in the complexities surrounding the bystander effect. There’s good reason why it has the most views of all the articles on our new website! Janneke does not just provide an overview of the bystander effect, but asks the fundamental question: what can we do about it?
Of all the ways to mitigate the bystander effect, one in particular captured my attention. Beaman and colleagues (1978), mentioned above, presented teaching material on the bystander effect to undergraduate students. At a later date, these students were called into the lab for seemingly unrelated studies. The students who attended the bystander effect lectures were much more likely to help the victim of a bicycle accident (Study 1) and a man fallen down on the institution's corridors (Study 2). In fact, in the first study, 67% of students who had been taught about the effect helped, compared to only 27% in the control group. The reasoning behind these results is that participants who learned about the bystander effect knew others around them will be unlikely to help, therefore they knew it was their responsibility to intervene in an emergency situation.
This got me thinking about whether communicating the bystander effect in our InMind Magazine might have any effect on our readers. What do you think? Do you think reading about the effect will make people more likely to help in emergency situations?
Before you answer (and I do hope some of you will), I will leave you with one more thought. Beaman and colleagues were inspired to carry out the study above by Kenneth Gergen’s 1973 article ‘Psychology as history’, an article that significantly shook the social psychology field at the time. Among other ideas, he proposed that by communicating research about psychological effects, psychologists will alter people’s behaviour, and therefore those psychological laws that we communicate will stop applying to this changed public. Learning about obedience will make us less obedient, about bystanders less of a bystander, to the point that the laws we learned about do not reflect people’s behaviour anymore. What do you think of that idea?
Does reading of bystanders make you less of a bystander? And could this have the potential to change the laws of helping behaviour as we know them? Don’t be a bystander, pitch in to the conversation!
Diana OnuAssociate Editor